02 STATEMENT OF INTENT

Product 1 Music Video 

My brief is to produce a music video for a fictional band/artist that is signed to Beggars Group, as well as two pages of a working website for the artist. My music video (White Ferrari – Frank Ocean) will target a mainly male audience within the 16-25 age range, and I intend to create a connection of relatability between the artist and the audience. My music video will mainly portray a theme of isolation/sadness after a breakup, and I hope to position the audience to see the artist as a relatable figure. The video will be largely comprised of candid shots, with a cinematic style. The intention of my video is to use the cinematic style to position the audience to see the artist as someone who appreciates urban art forms. I will use a range of camera shots/angles to make the video appear more personal and intimate to the character. The representations of my artist and audience in the video will be counter typical and my song, White Ferrari, fits in the RnB/Neo Soul genre. I will create a narrative showing my characters emotions before and after the breakup, creating a relatable representation of my artist similar too music videos in my genre. I am taking inspiration from videos such as Best Part by Daniel Caesar as well as movies such as Waves who are targeting the same audience as me. The music video will not be showing the artist as primarly performative, as I want to prioritise the cinematic candid shots.

Product 2 Website 

After researching websites of Male RnB artists, I noticed codes and conventions of their websites. To properly present my artist's image to the public, I'll utilise a lot of studio shots of them and shots while they're performing. There will also be promotions on the website for his next tour, albums, single, and music video. I will include a written interview on the page since the website is meant to promote the artist. For my audio-visual element, I will include a video of multiple scenes of environments as well as the video, and have the artist explain the intentions of the song. I will use a colour scheme that resembles the palette used commonly in the music video/audio visual piece. My website will be simple to use and I will include an interview that will involve an uncut audio recording of the artist answering a question, for the purpose of showing the artist in his most authentic and raw state., I will also include a blog, just like many other websites did.        

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? 

My products will portray my music artist as someone who appreciates other art forms, particularly through the music video which will use cinematic influence. I will also attempt to portray the artist as a relatable figure for the audience, with the music video presenting the artist going through emotions that are very typical for the 16-25 age demographic. The website will also promote the music video, as well as the artists other music, with a hyperlink on the front page, and multiple pictures and texts referring to the artist's music, showing him as an aspirational figure