05 AUDIENCE PRODUCTION

 When trying to figure out how to create the production so that it interests the target audience, I found out that the movie 'Waves' by A24 uses multiple Frank Ocean songs in its soundtrack, as well as theming large parts of the story around topics that Frank Ocean covers in his music. This lead me to decide to use this movie as a heavy influence for the cinematic nature of my music video, as opposed to a more performative piece. I found this more effective, particularly as the movie 'Waves' and other A24 productions typically targets a younger audience. This is why I believe that they chose to use as many Frank Ocean songs as they did, due to his songs generally focusing on teenage love, which is the core theme of the movie. This aligns with the 16-25 target audience in the brief, and heavily emphasises the narrative nature of the song. I believe that a performative piece would minimise the priority of analysing the lyrics, and would primarily focus around how the song sounds on a surface level. A cinematic video allows the audience to focus on the lyrics and their relevance to the song more, which is why I decided to take this route with a Frank Ocean song, due to his music being critically acclaimed for the power and relatability of the lyrics.