Friday, 9 September 2022
10 WEBSITE
Homepage: https://17abdelbaseto.wixsite.com/my-site-1
Hyperlink: https://17abdelbaseto.wixsite.com/my-site-1/music
Hyperlinked page: Press on music hyperlink at the top of the website.
My audio-visual element will be linked on the music page, under the interview subheading
08 PLANNING WEBSITE
I planned on having the album 'blur' as the first thing on my page, however I was unsure as to how to layout the page, as shown below in the past versions of my site.
The layout stayed rather similar the whole way through, but I believe the page was too empty when showing just the blur album cover on the first part of the page.
05 AUDIENCE PRODUCTION
When trying to figure out how to create the production so that it interests the target audience, I found out that the movie 'Waves' by A24 uses multiple Frank Ocean songs in its soundtrack, as well as theming large parts of the story around topics that Frank Ocean covers in his music. This lead me to decide to use this movie as a heavy influence for the cinematic nature of my music video, as opposed to a more performative piece. I found this more effective, particularly as the movie 'Waves' and other A24 productions typically targets a younger audience. This is why I believe that they chose to use as many Frank Ocean songs as they did, due to his songs generally focusing on teenage love, which is the core theme of the movie. This aligns with the 16-25 target audience in the brief, and heavily emphasises the narrative nature of the song. I believe that a performative piece would minimise the priority of analysing the lyrics, and would primarily focus around how the song sounds on a surface level. A cinematic video allows the audience to focus on the lyrics and their relevance to the song more, which is why I decided to take this route with a Frank Ocean song, due to his music being critically acclaimed for the power and relatability of the lyrics.
04 C AND C WEBSITE
In general, most of the popular RnB artists that match the style of the song i am using have very sparse, simplistic websites, and so instead of completely using these simplistic codes and conventions, I will use the websites to help with portraying the music (singles & albums) while also filling out the pages with more concentrated content. The reason I am deconstructing this convention is because these artists may have such sparse pages due to them being very successful, implying that they may not need to have such a dense website, simply due to their music being the priority
These sites typically use one flat colour as the background, with only one image filling the screen at a time.
Each page starts with the most recent news from the artist.
As shown in the lowest image, which is on Frank Oceans website (the creator of the song I am using for the music video) there is a playlist included at the bottom of thenwebsite. I find this very interesting and I plan on including a similar feature.
02 STATEMENT OF INTENT
Product 1 Music Video
My brief is to produce a music video for a fictional band/artist that is signed to Beggars Group, as well as two pages of a working website for the artist. My music video (White Ferrari – Frank Ocean) will target a mainly male audience within the 16-25 age range, and I intend to create a connection of relatability between the artist and the audience. My music video will mainly portray a theme of isolation/sadness after a breakup, and I hope to position the audience to see the artist as a relatable figure. The video will be largely comprised of candid shots, with a cinematic style. The intention of my video is to use the cinematic style to position the audience to see the artist as someone who appreciates urban art forms. I will use a range of camera shots/angles to make the video appear more personal and intimate to the character. The representations of my artist and audience in the video will be counter typical and my song, White Ferrari, fits in the RnB/Neo Soul genre. I will create a narrative showing my characters emotions before and after the breakup, creating a relatable representation of my artist similar too music videos in my genre. I am taking inspiration from videos such as Best Part by Daniel Caesar as well as movies such as Waves who are targeting the same audience as me. The music video will not be showing the artist as primarly performative, as I want to prioritise the cinematic candid shots.
Product 2 Website
After researching websites of Male RnB artists, I noticed codes and conventions of their websites. To properly present my artist's image to the public, I'll utilise a lot of studio shots of them and shots while they're performing. There will also be promotions on the website for his next tour, albums, single, and music video. I will include a written interview on the page since the website is meant to promote the artist. For my audio-visual element, I will include a video of multiple scenes of environments as well as the video, and have the artist explain the intentions of the song. I will use a colour scheme that resembles the palette used commonly in the music video/audio visual piece. My website will be simple to use and I will include an interview that will involve an uncut audio recording of the artist answering a question, for the purpose of showing the artist in his most authentic and raw state., I will also include a blog, just like many other websites did.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
My products will portray my music artist as someone who appreciates other art forms, particularly through the music video which will use cinematic influence. I will also attempt to portray the artist as a relatable figure for the audience, with the music video presenting the artist going through emotions that are very typical for the 16-25 age demographic. The website will also promote the music video, as well as the artists other music, with a hyperlink on the front page, and multiple pictures and texts referring to the artist's music, showing him as an aspirational figure
01 COURSEWORK BRIEF
Brief 4: Music Video and online
Requirements of the brief
You work for an independent media production company. You have been given the task of producing a three-minute music video for a narrative song* by a fictional band/artist signed to Beggars Group, and two pages for the working website for the band/artist.
You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements).
The web pages must promote the band/artist to its target audience and enable fans to interact with them.
Summary of brief requirements:
- Statement of Intent (approx. 500 words).1
- Music Video: One, three minute music video.
- Distribution channel: Content must be age-appropriate for young adults from the age of 16.
- Number of web pages: One homepage and one linked page.
- Cross-media production target audience: A primarily 16–25-year-old middle and upmarket media literate audience.
There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included
The production of the music video must include (as a minimum):
- Range of camera shots, including shot distances, angles and movement as appropriate to a music video.
- Editing of footage appropriate to a music video.
- At least two different uses of mise-en-scène.
- At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
- Graphics/titles to include the name of the track and the name of the band/artist. The production of the web pages must include (as a minimum):
- Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website.
- A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video.
- Appropriate conventions of website design, including an original title and logo for the band/ artist’s webpage and a menu bar.
- Text introducing the band/artist.
- Working links from the home page to the other page.
- A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.
* A narrative song is a song which tells a story through its lyrics. Allow any song that may reasonably be considered to convey a sense of narrative or story.
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